Released on: May 14, 2008, 1:43 pm

Press Release Author: Lucid Communications

Industry: Non Profit

Press Release Summary: From local yard sale to national fundraising campaign:
Canadians invited to clear clutter for breast cancer research


Press Release Body: On May 31, 2008, Canadians across the country will join breast
cancer survivor and Yard Sale for the Cure founder, Rachael Smith, as she gives back
to those who helped her through her battle with breast cancer. The Fourth Annual
Yard Sale for the Cure, (www.yardsaleforthecure.com), will bring together hundreds
of Canadians, encouraging them to clean out their attics, basements and garages and
sell the things they no longer need in an effort to raise money for breast cancer
research and treatment. This simple concept was created in 2005 after Smith's nine
month battle with breast cancer and to date, has raised close to $300,000.
"What started as a small community yard sale in the Toronto Beaches neighbourhood
has turned into a fabulous, 'fun'draising program for an extremely important cause,"
says Smith. "One of the reasons we have been so successful is it is easy to
participate and the rewards are endless. We also count on the continued support of
our sponsors - RE/MAX and Abraxis Bioscience - who help us reach out to communities
across Canada.
Canadians from coast to coast are invited to visit www.yardsaleforthecure.com to
sign up as a registered host and receive a Yard Sale for the Cure Kit. Each kit
includes a Yard Sale for the Cure lawn sign, cap and pink balloons to attract
attention from passers-by. Participants are asked to donate all or a portion of
their yard sale proceeds to help the charity in their quest to create a world where
our daughters will never need to hear the words: "You have breast cancer".
This year, the newest addition to the program is a Google Mapping System that helps
shoppers plan their yard sale routes on May 31. The map can be found on the website
under "Map It Shop It". Last year more than 1200 sales were officially registered
on the site. This year, shoppers will be able to see where they are and plan out
their route to get to as many of them as possible.

One hundred per cent of the funds donated to Yard Sale for the Cure go to the Yard
Sale hosts' choice: the Canadian Breast Cancer Foundation or one of thirty
treatment facilities in communities across the country.
Yard Sale for the Cure sponsor, RE/MAX, helps people maximize the value of their
home by encouraging de-cluttering and selling rather than moving belongings they no
longer need. Abraxis Oncology has an impressive new taxol drug called Abraxine and
generous media sponsors include CBS Outdoor, SNAP Newspaper Group and SavvyMom.ca

About Yard Sale for the Cure:

This charitable organization was founded in 2005 by breast cancer survivor Rachael
Smith and her husband Andrew Howard. The organization is dedicated to helping raise
money for breast cancer research and treatment by working with residents in
neighbourhoods across Canada to host yard sales. Yard Sale for the Cure began as a
Toronto Beaches community yard sale and in its first three years has raised nearly
$300,000 for breast cancer research and treatment. Now in its fourth year, Yard Sale
for the Cure has become a national English Canada charity that encourages everyone
to join in the fundraising campaign. Whether Canadians are hosting a sale or
shopping at a number of them - they will be contributing to truly making a
difference.

For more information, please visit www.yardsaleforthecure.com.

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High res images, PSA radio and television spots are available. To arrange an
interview with Rachael Smith, Yard Sale for the Cure founder and breast cancer
survivor, please contact Michelle Calvert 647.504.0231 or email:
mcalvert@lucidcommunciations.ca.


Web Site: http://www.yardsaleforthecure.com

Contact Details: Michelle Calvert 647.504.0231 or email:
mcalvert@lucidcommunciations.ca.